Table of Contents

reader mail
4 Improving phone presence, a leasing contest, and furniture templates.

leasing
6 YOU Make The Difference In Sales Ask the right questions.
PLUS: One More Point About Listening To Your Buyers
8 Throw the “I” Out It’s really all about them anyway.
9 Spring Sayings & Taglines More fodder for blooming sales!

marketing
10 Marketing With Pop Tarts Make popping into your office a fun
experience.
PLUS: Glowing Reviews
11 Service Teams Are Part Of The Marketing Team Show new
residents how their home works and reduce service calls.
PLUS: Midnight Madness Pajama Party

resident retention
12 Vending Machines That Dispense Art Attract customers that
appreciate the fun and funky with one of these machines.
13 COVER STORY: Easy Resident Retention Newsletter tips,
reserved parking, loaner closets and more.

cool websites
16 Search tips and tricks to bring out the inner detective in you.

calendars
18 May
19 June
20 Days & Days Fun

activities for May & June

resources
31 Subscriptions
Discounts for multiple
properties.
32 Resource Guide
Thumb through our
rolodex.
35 Index

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